Digital Marketing Analyst
Cabot Technology Solutions Pvt. Ltd.
Location: Infopark, Kerala
We’re seeking a Digital Marketing Analyst who combines creative thinking with data planning, executing, and measuring SEO, paid media, social, and CMS initiatives to drive measurable growth.
Key Responsibilities:
• Handle multiple digital marketing projects with clear timelines and outcomes.
• Collaborate with design, content, and sales to launch campaigns and landing pages.
• Guide the team in implementing day-to-day marketing activities and best practices.
• Create/review content briefs, on-page copy, and ad creatives.
• Manage and update websites using a CMS (e.g., WordPress/Webflow).
• Plan, launch, and optimize Google Ads and Meta Ads campaigns.
• Track performance in GA4: define KPIs, set up events/conversions, and build simple dashboards.
• Maintain stakeholder (customer) communication for updates, reports, and feedback.
• Work within Agile/Scrum rituals (standups, sprint planning, retros) to prioritize and ship work.
Skills you Need:
• SEO: keyword research, on-page optimization, internal linking, basic technical checks.
• Technical SEO: site audits, indexation, sitemaps/robots, Core Web Vitals basics.
• SMO/Social: content planning, scheduling, and basic community responses.
• Paid Media: hands-on Google Ads & Meta Ads setup, budgeting, and optimization.
• Analytics: GA4 events/goals, UTM hygiene, reporting, and actionable insights.
• CMS: working experience updating pages, blogs, and landing pages.
• Soft Skills: excellent communication, leadership, and project coordination.
• Marketing automation/CRM (e.g., HubSpot, Active Campaign)
Experience
2+ Years
Key Responsibilities:
• Handle multiple digital marketing projects with clear timelines and outcomes.
• Collaborate with design, content, and sales to launch campaigns and landing pages.
• Guide the team in implementing day-to-day marketing activities and best practices.
• Create/review content briefs, on-page copy, and ad creatives.
• Manage and update websites using a CMS (e.g., WordPress/Webflow).
• Plan, launch, and optimize Google Ads and Meta Ads campaigns.
• Track performance in GA4: define KPIs, set up events/conversions, and build simple dashboards.
• Maintain stakeholder (customer) communication for updates, reports, and feedback.
• Work within Agile/Scrum rituals (standups, sprint planning, retros) to prioritize and ship work.
Skills you Need:
• SEO: keyword research, on-page optimization, internal linking, basic technical checks.
• Technical SEO: site audits, indexation, sitemaps/robots, Core Web Vitals basics.
• SMO/Social: content planning, scheduling, and basic community responses.
• Paid Media: hands-on Google Ads & Meta Ads setup, budgeting, and optimization.
• Analytics: GA4 events/goals, UTM hygiene, reporting, and actionable insights.
• CMS: working experience updating pages, blogs, and landing pages.
• Soft Skills: excellent communication, leadership, and project coordination.
• Marketing automation/CRM (e.g., HubSpot, Active Campaign)
Experience
2+ Years
If this opportunity aligns with your career goals, kindly share your updated resume with us at careers@cabotsolutions.com
Send resume to: careers@cabotsolutions.com