Digital Marketing Executive

Roles and Responsibilities:
 Manage and optimize pay-per-click campaigns across multiple platforms, including Google Ads and Facebook Ads.
 Conduct keyword research and identify target keywords for campaigns.
 Write and test ad copy to ensure optimal performance.
 Monitor and analyze campaign performance data using tools such as Google Analytics
and Facebook Ads Manager to identify areas for improvement.
 Make data-driven decisions to optimize campaigns for maximum ROI.
 Work with the team to develop and implement A/B testing strategies.
 Stay up-to-date with industry trends and best practices.

Desired Candidate Profile:
 Bachelor's degree in Marketing, Advertising, or a related field.
 1-3 years of experience in pay-per-click advertising.
 Knowledge of Google Ads and Facebook Ads.
 Experience with Google Analytics and Facebook Ads Manager.
 Strong analytical skills and attention to detail.
 Excellent communication and teamwork skills.
 Ability to manage multiple projects and prioritize tasks effectively.
 Google Ads and/or Facebook Ads certifications are a plus.

Location & Shift:
InfoPark, Koratty, Thrissur, Kerala
Shift Timing: 1 PM – 10 PM