Digital Marketing Specialist

Job Summary:
We are seeking an experienced Digital Marketing Executive (SEO) with 3+ years of hands-on experience to drive organic growth, improve search engine rankings, and generate qualified leads through effective SEO strategies.

*Key Responsibilities:

-Plan and execute on-page, off-page, and technical SEO strategies
-Perform advanced keyword research and competitor analysis
-Optimize website structure, content, and landing pages
-Develop and manage high-quality backlink strategies
-Track performance using Google Analytics, Search Console, Ahrefs, SEMrush
-Improve organic traffic, rankings, and conversions
-Manage local SEO and Google Business Profile optimization
-Collaborate with content writers and developers for SEO improvements
-Prepare and present weekly/monthly SEO reports
-Stay updated with latest Google algorithm updates

*Required Skills & Qualifications:

-Bachelor’s degree in Marketing, Business, IT, or related field
-Minimum 2 years of proven experience in SEO/Digital Marketing
-Strong understanding of on-page, off-page & technical SEO
-Hands-on experience with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)
-Knowledge of WordPress, HTML basics, and CMS platforms
-Strong analytical, communication, and problem-solving skills
-Ability to handle multiple projects independently


*Preferred Skills (Nice to Have):

-Experience in lead generation & conversion optimization
-Knowledge of content marketing & blogging
-Experience with international SEO markets
-Familiarity with Quora, Reddit, and forum marketing