Marketing Executive (Exp:0-2year)

Responsibilities

1. Strategic Planning:
*Develop and execute comprehensive marketing strategies aligned with company objectives.
*Collaborate with cross-functional teams to ensure marketing initiatives complement overall business goals.
2. Content Creation:
*Generate compelling content for various platforms, including website, social media, and promotional materials.
*Ensure content is consistent with brand messaging and resonates with target audiences.
3. Digital Marketing:
*Manage and optimise digital marketing campaigns, including SEO, SEM, and social media advertising.
*Stay updated on industry trends and implement innovative digital marketing approaches.
4. Event Management:
*Plan and coordinate participation in industry events, conferences, and webinars.
*Represent the company professionally and build relationships with potential clients and partners.
5. Market Research:
*Conduct market research to identify trends, competitor activities, and opportunities for growth.
*Analyse data to make informed decisions and adjustments to marketing strategies.
6. Lead Generation:
*Implement lead generation strategies to attract and convert potential clients.
*Collaborate with the sales team to ensure a seamless transition from lead to customer.
7. Brand Management:
*Safeguard and enhance the company's brand image through consistent messaging and visual identity.
*Monitor online and offline channels to maintain a positive brand reputation.

Requirements

* Bachelor's degree in Marketing, Business, or a related field.
*Proven experience in marketing, preferably in the IT services industry.
Familiarity with B2B marketing and lead generation.
*Strong written and verbal communication skills.
*Proficient in digital marketing tools and platforms.
*Analytical mindset with the ability to interpret data and make data-driven decisions.
*Ability to work collaboratively with cross-functional teams.
*Strong interpersonal skills and the ability to build relationships.
*Comfortable working in a dynamic and fast-paced environment.
*Ability to adapt to evolving industry trends and technologies.