Marketing Manager(Exp:6+years)

Responsibilities

1. Marketing Strategy & Planning:
*Define and execute the marketing roadmap aligned with organizational goals and sales targets.
*Position the company effectively in domestic and international markets.
*Identify new market opportunities, competitor movements, and emerging tech trends.
2. Sales Enablement & Collaboration:
*Partner with the sales team to align on GTM (Go-To-Market) strategies, ICP (Ideal Customer Profile), and messaging.
*Develop high-converting sales collateral, pitch decks, case studies, and client communications.
*Support account-based marketing (ABM) initiatives to nurture enterprise leads.
3. Demand Generation & Lead Nurturing:
*Lead integrated campaigns across digital, email, events, and performance marketing to generate qualified leads.
*Own and optimize the marketing funnel — from awareness to conversion.
*Leverage automation tools to manage and track campaign performance and lead nurturing.
4. Branding & Content Leadership:
*Build a consistent brand identity across all platforms and touchpoints.
*Oversee creation of engaging content — blogs, videos, whitepapers, and social media.
*Champion storytelling that connects emotionally with target audiences and differentiates the brand.
5. Digital Marketing & Analytics
*Oversee SEO/SEM, website performance, social media, and paid campaigns.
*Use analytics to track KPIs such as CAC, MQLs, conversion rates, and campaign ROI.
*Continuously improve campaign performance using insights and A/B testing.
6. Team & Budget Management:
*Build and lead a high-performing marketing team.
*Manage marketing budgets with a strong focus on cost-efficiency and measurable impact.
*Drive internal marketing to build a strong employer brand in alignment with HR.

Requirements

*6+ years of progressive experience in marketing within IT services or SaaS.
*Proven success in lead generation, sales alignment, and digital marketing.
*Strong experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho).
*Exceptional communication and stakeholder management skills.
*Creative mindset with data-driven decision-making ability.
*Understanding of agile marketing and modern tech stacks is a plus.
*A strategic brain with an execution mindset.
*The ability to connect cross-functional dots — sales, marketing, delivery.
*Passion for technology and innovation.
*Leadership presence and entrepreneurial thinking.